Why the Flagship Store, Not Sky City
If you search for DJI in Shenzhen, two locations come up and it is easy to confuse them. DJI Sky City (天空之城) is the company’s global headquarters in Liuxiandong, designed by Foster + Partners. It is primarily an office and R&D complex and is not set up for casual visitors. The building you want is the DJI Flagship Store at OCT Harbour (欢乐海岸), a purpose-built retail and experience centre right on the Shenzhen Bay waterfront. It is free to enter, open to the public, and genuinely one of the most impressive tech retail spaces in the Greater Bay Area.
The Building: A Pyramid on Shenzhen Bay
The flagship store is impossible to miss. Designed by Various Associates, the building takes the form of an irregular pyramid clad in granite, with large triangular windows cut into angled surfaces. Inside, a stainless steel louvre system filters natural light through the four-storey atrium, casting geometric shadow patterns that shift throughout the day. The origami-shaped ceiling mirrors the exterior geometry, creating a space that feels more like a contemporary art gallery than a shop.
The renovation, completed in early 2024, expanded the store to nearly 4,000 square metres across four floors, making it DJI’s largest flagship anywhere in the world. Even if drones are not your thing, the architecture alone is worth a detour. OCT Harbour is already a popular waterfront dining and entertainment district, so the store sits in good company.
Ground Floor: The Product Playground
The ground floor is where most visitors spend their time. DJI’s full consumer product range is laid out on custom display tables shaped like drone propeller blades, with matching suspended lighting overhead. A nearly 40-metre curved screen runs along one wall, cycling through aerial footage shot on DJI equipment.
You can pick up and handle everything here, from the compact DJI Mini series (the most popular choice for casual flyers and travel photographers) to the Mavic and Air lines, Osmo action cameras and handheld gimbals, and even the RoboMaster educational robots that have become a hit with families.
The highlight is the enclosed drone flight cage, a netted area where staff help you take a test flight. If you have never flown a drone before, this is the place to try it without the pressure of buying first. There is no charge and the staff are patient with beginners.
The Hasselblad Experience (Third Floor)
Most visitors do not expect to find a Hasselblad gallery inside a drone store, but DJI acquired a majority stake in the legendary Swedish camera manufacturer in 2017. The third floor is dedicated to the Hasselblad Experience Station, and the atmosphere is noticeably different from the rest of the building.
The space uses dark tones, solid display counters, and carefully lit display boards that reflect Hasselblad’s heritage since 1941. The brand is best known for supplying the cameras used during NASA’s Apollo moon missions, and the exhibition traces this history alongside modern medium-format digital cameras. Photography workshops and exhibitions rotate regularly. For camera enthusiasts, this floor alone justifies the visit.
Enterprise and Industrial Drones (Upper Floors)
The upper floors shift from consumer gadgets to serious industrial hardware. Agricultural spraying drones, survey and mapping platforms, thermal imaging units, and the Matrice and Inspire professional series are all on display. These are not toys. Some of the enterprise drones on show weigh over 20 kilograms and are used in search and rescue, infrastructure inspection, and precision agriculture.
On the fourth floor sits DJI Horizon Hall, a dramatic 15-metre-high event space used for product launches and industry conferences. The geometric ceiling and floor-to-ceiling windows create a cathedral-like atmosphere. Unless an event is in progress, visitors can usually walk through and take in the space.
The second floor offers an outdoor terrace with views across Shenzhen Bay. On a clear day you can see across to the Hong Kong skyline. A zigzagging external staircase connects the terrace to the park below, making it easy to step outside for some air between floors.
DJI Oasis: The Outdoor Drone Park
One of the most unusual features of the flagship store is DJI Oasis, an integrated outdoor park that wraps around the building. The park includes an observation deck, a launch tower, and a designated test-flight area where visitors can fly drones outdoors under supervision.
The landscaping echoes the building’s triangular architectural language, with gentle ramps forming geometric patterns through planted areas. DJI uses the space for drone flight performances and seasonal events. Even when no event is scheduled, the park is a pleasant spot to sit and watch hobbyists practise their flying skills against the backdrop of Shenzhen Bay.
Buying a Drone: Prices, Tax Refunds, and What to Know
Prices at the flagship store match DJI’s official China pricing, which tends to be slightly cheaper than Hong Kong. For example, the Mavic 3 Pro (DJI RC) retails for around 13,888 RMB in China compared to HKD 15,359 in Hong Kong. The difference is modest, typically under 5%, but it adds up on higher-end models.
If you hold a foreign passport (not a mainland Chinese ID), you may be eligible for a tourist tax refund of up to 11% on purchases over 500 RMB. The refund is processed at departure through the tax-free counter at major border crossings. Keep the receipt and the original packaging, and make sure the product remains unused until you clear customs.
A few practical points to keep in mind. Drones purchased in China come with a Chinese warranty, meaning repairs are handled through DJI’s mainland service centres rather than Hong Kong or overseas offices. The firmware language defaults to Chinese but can be switched to English through the DJI app. Payment methods include WeChat Pay, Alipay, Visa, and Mastercard. Staff speak Mandarin, and some speak basic English. If you need detailed product advice in English, downloading the DJI app and reading the specs beforehand will help.
How to Get There from Hong Kong
The store is a short walk from Shenzhen Bay Park Station (深圳湾公园站) on Metro Line 9. Take Exit E and walk about four minutes east along the waterfront.
From Hong Kong, cross at Lo Wu and take Metro Line 1 southbound to Chegongmiao (车公庙), then transfer to Line 9 westbound. The whole journey takes about 75 minutes. Alternatively, cross at Futian Port and take Line 4 to Fumin (福民), then Line 7 to Chegongmiao, and transfer to Line 9. Both routes cost under 10 RMB on the Shenzhen side.
The OCT Harbour area has plenty of restaurants and cafes, making it easy to pair a visit with a meal. The Shenzhen Bay waterfront promenade is right outside for an evening walk, and the nearby Shenzhen Bay Sports Centre and Sea World are within a short taxi ride if you want to make a full day of it.
Quick Info
| Chinese Name | DJI大疆旗舰店（深圳欢乐海岸） |
| Address | 深圳市南山区白石路东8号欢乐海岸旅游信息中心 Shenzhen Tourist Information Centre, East No.8 Baishi Road, Nanshan District, Shenzhen 📍 Amap (高德地图) |
| Nearest Metro | Line 9 Shenzhen Bay Park Station (深圳湾公园站), Exit E, 4 min walk |
| Opening Hours | Mon-Thu 10:00am to 10:00pm, Fri-Sat 10:00am to 10:30pm, Sun 10:00am to 10:00pm |
| Admission | Free |
| Payment | WeChat Pay, Alipay, Visa, Mastercard, UnionPay, Cash (RMB) |
| Phone | 0755-8666 5246 |
| Website | store.dji.com |
