The 100% Doraemon Sakura Fest transforms three floors of Hysan Place
The 100% Doraemon Sakura Fest runs from April 3 to 19 at Hysan Place in Causeway Bay, and it is not a single display case next to a cash register. AllRightsReserved, the creative studio behind last year’s harbour-wide 100% Doraemon & Friends exhibition, has turned three separate floors into a cherry blossom themed Doraemon experience. That level of production for a limited pop-up is unusual in Hong Kong. Seventeen days, then it is gone.
The ground floor entrance on Kai Chiu Road opens into the main pop-up shop. Shelves are lined with exclusive sakura themed collectibles you will not find in the permanent Doraemon store across the harbour. The space includes themed vending machines and a full row of capsule toy stations. Expect the gacha machines to draw a crowd. They always do.
Head up to the first floor and you hit the Doraemon Craft Zone. Pick your embroidery patches (Doraemon gadgets, numbers, alphabet letters), hand them to the on-site staff, and they heat-seal a custom fabric keychain tag while you wait. It is the kind of personalised souvenir that actually survives the walk home. The same floor has a themed selfie booth and more gacha machines if the ground floor queue put you off.
The fifth floor atrium rounds out the experience with two interactive game booths. It is also where you collect any online pre-orders placed through the DDT Store, so plan your route accordingly: shop on G/F, craft on 1/F, play and collect on 5/F.
The Merch (and What Sells Out First)
Seven new plush keychain characters headline the collection, all globally exclusive to this festival and its Tokyo counterpart. The cherry blossom-scented Sakura Doraemon plush keychain is exactly what it sounds like: squeeze it and the thing actually smells like sakura petals. The Rice Ball Doraemon, shaped like an onigiri, crinkles when you press it. Both are Hong Kong and Tokyo exclusives only.
For collectors with deeper pockets, the centrepiece is a limited-edition Sakura Doraemon bronze sculpture finished in rose gold and set with Swarovski crystals. Only 200 exist worldwide. The price is HK$3,980. That is not a typo.
The rest of the lineup includes blind-box mini figures (always a gamble, always addictive), a photochromic T-shirt that reveals sakura patterns when sunlight hits it, and A4 lenticular folders with motion effects. A cup noodle timer shaped like Doraemon has been trending hard among mainland visitors, which usually means it sells out before most people hear about it.
The DDT Store ran an online pre-sale window from March 31 to April 2. Those orders ship from April 9 or can be collected at Hysan Place 5/F from April 6 onwards. If you missed that window, the in-store stock on the ground floor is your only option. Popular items rotate out fast. Go early.
How to Book (Yes, You Need a Slot)
For the first ten days of the festival (April 3 to 12), entry to the pop-up shop requires a free entry pass booked through Klook. Registration opened on April 1 at 11am and slots fill on a first-come, first-served basis. Each time slot caps the number of visitors inside.
From April 13 to 19, the booking requirement drops and walk-ins are accepted. If your schedule is flexible, visiting in the second week avoids the Klook scramble entirely. Weekday mornings will give you the shortest queues and the best chance of finding stock on the shelves.
Pop-up shop hours run 10am to 9pm daily, with last entry at 8:45pm. The game zone on 5/F opens slightly later at 10:30am and closes at 9:30pm. The craft zone on 1/F follows the main shop hours.
Hysan Place sits directly above Causeway Bay MTR station (Exit F). The Kai Chiu Road entrance where the pop-up begins is a two-minute walk from the station exit. If you are coming from Central, the Island Line gets you there in under ten minutes.
Why This One Is Worth Your Time
AllRightsReserved is the same team that installed 26 giant Doraemon figures around Victoria Harbour in 2024, an exhibition that drew over two million visitors and turned the harbourfront into a photo opportunity for months. The Sakura Fest is smaller in scale but sharper in focus: fewer selfie spots, more things to buy and make. It is designed for fans who want to take something home, not just a photo.
The cherry blossom theme ties into the wider 100% Doraemon franchise rollout, which launched in Tokyo at the end of March 2026. Hong Kong is one of the first international stops. For Doraemon collectors, that global-first status matters because it means exclusive colourways and designs that will not appear in other markets later.
Whether you grew up watching Doraemon on TVB or discovered it through your kids, seventeen days is a generous window. Just do not leave the bronze sculpture decision to the last weekend. Two hundred pieces, worldwide. You can do the maths.
Quick Info
| Event | 100% Doraemon Sakura Fest (100%多啦A夢櫻花節) |
| Location | Hysan Place, 500 Hennessy Road, Causeway Bay |
| Dates | April 3 to 19, 2026 |
| Hours | Pop-up shop 10am to 9pm (last entry 8:45pm); Game zone 10:30am to 9:30pm |
| Admission | Free (Klook booking required April 3 to 12; walk-in from April 13) |
| Getting There | MTR Causeway Bay (Exit F), 2-min walk to Kai Chiu Road entrance |
| Booking | Klook (free entry pass) |
| Website | doraemon100.com |
